It is designed for standard-sized wine bottles, and it also works well on wine boxes, large tin tie bags, large favor boxes, etc. It is not recommended for large quart jars (use shape 16 if you want a large label on your quart jars).
The illustration below is not at actual size, but it shows you how this item compares in size to a credit card.
If you are not sure this size will fit your container, draw the shape on a piece of
paper using a ruler to measure, cut it out and lay it on your container.