Business Spotlight: Kettle Cookies

Business Spotlight: Kettle Cookies

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Genesis Van Conant’s Kettle Cookies consists of beautifully packaged cookie mixes. Each cookie mix mason jar is decorated with a colorful label and color-coordinated bakers-twine, making it the perfect gift for any occasion. Genesis is part of our Business Spotlight series: a collection of blog posts featuring small businesses that use our products. If you would like to see more from Kettle Cookies, you can visit her Etsy shop here.

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Business Spotlight: Kettle Cookies Business Spotlight: Kettle Cookies Business Spotlight: Kettle Cookies Business Spotlight: Kettle CookiesKettle Cookies

Tell us a little bit about yourself.
My name is Genesis Van Conant and I work as an Injury Adjuster full-time while running my small business on the side. I currently reside in sunny Arizona with my husband and our two fur babies.

What events led you to start Kettle Cookies?
Since I was a kid I loved baking. I loved coming up or finding unique recipes and bringing them to work to test out on my co-workers. They would always want the recipe to make them themselves at home. So I started giving them as gifts and then eventually started selling them at work and at craft shows.

Three things you need to be productive:
I need my support team, my husband, family and friends. Definitely need a quiet work place to think and come up with new ideas and inspiration for new recipes. The main thing I need the most is space! I have some many jars, ingredients, decor items etc for my business and I need room to make sure everything is organized and tidy.

What’s your favorite cookie flavor and why?
I’d have to say Pumpkin Snickerdoodle, because I absolutely love pumpkin and the spices just reminds me of the holidays.

Do you ever feel uninspired? If so, how do you overcome it?
Yes! Anytime I get frustrated if something isn’t going the way I had planned, I’ll sometimes feel like giving up. My family and husband are my biggest support group to help me keep positive and just keep pushing on.

What is the most difficult part about owning your own business?
Trying to make my customers happy. Since most of the orders I receive are custom orders, I always want to make sure everything is perfect for them.

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What are your future steps?
I hope to add more recipe options and eventually offer a build your own cookie mix.

I use Evermine because:
I found they had the best quality labels for the best price while offering a wide variety of design options.

Do you use Evermine for your business? We want to hear from you! Send an email to with the subject BUSINESS FEATURE and include your name, business, and website.

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Josephine Guicciardi is the nom de plume of our creative Evermine blogger. With romantic connections to Ludwig van Beethoven’s “Immortal Beloved” love letters, it is in keeping with the blog’s themes of love and joy. The great composer writes the famous words “ever thine, ever mine, ever ours” to a woman who remains a mystery to this day. Two of the most likely objects of his adoration are Josephine Brunsvik and Guilietta Guicciardi, and it’s from these two women that Josephine Guicciardi draws her persona.

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