Beer Labels

Recommended label shapes for beer bottles

• Stubby 11 oz. - This bottle has a lot of personality and is a favorite of home brewers and craft breweries. Measures 6.25 inches tall.
  Best label shapes are 4"w x 3.25"h and 3.5"w x 3.25"h.
• Longneck 12 oz. - 9 inches tall and narrower than Heritage bottles.
  Best label shapes are 4"w x 3.25"h or 3.5"w x 3.25"h or 3.25"w x 4"h or oval labels 2.25"w x 3.5"h.
• Heritage 12 oz. - Shorter and wider than 12 oz. Longneck bottles, it is about 7.25 inches tall.
  Best label shapes are 4"w x 3.25"h or 3.5"w x 3.25"h.
• Bomber 22 oz. - This bottle is 11 inches tall and looks like a Longneck on steroids.
  Best label shapes are 4" x 4" or 5" x 5" or custom shape 6"w x 4"h.
• Mini Growler 32 oz. - Also known as a Bullet, Growlette, Howler, Squealer, Grenade, and Grumbler. It is just under 9 inches tall.
  Best label shapes are 4" x 4" or 5" x 5" or custom shape 6"w x 4"h
• Growler 64 oz. - This bottle is about 11 inches tall.
  Best label shapes are 4" x 4" or 5" x 5" or custom shapes 6"w x 4"h or 4"w x 6"h.

How to measure for your label

It's very important to know the size of your label panel to be sure you have a successful outcome when you order your beer labels. Take the time to measure carefully. Beer bottles have a space called the label panel, or print zone. It is a smooth, flat area that has a ridged border on the top and bottom edges. This is the area for your label. Measure the height of this space, between the ridges, and take off ¼" to allow you room to move your label a bit. Measure the circumference of your bottle. Use a measuring tape, or wrap a piece of paper around the bottle marking where the ends overlap. Then flatten it out on a table next to a ruler to find the circumference. You will want your beer label to NOT overlap on the back.